Norwegian Block Exchange (NBX): USDM DeFi Coalition Launches Pilot Program to Expand Cardano DeFi Liquidity, Lower Borrowing Costs, and Accelerate On-Chain Activity

[OSLO, NORWAY] — Today, the USDM DeFi Coalition announced its official pilot program launch, bringing together Plomin Legacy Fund, Norwegian Block Exchange (NBX), Fluid Lending & Borrowing Protocol, and Wave Financial in a joint effort to strengthen Cardano’s decentralized finance ecosystem. The Coalition is making a direct investment into the Cardano dapp community by supplying USDM liquidity on the Fluid protocol, with the goal of improving market depth, enabling higher leverage efficiency, and making rates more favorable for end users.

This initiative is designed to signal a clear, coordinated commitment to expanding the utility of USDM across Cardano DeFi, positioning USDM as productive, low-friction capital for DeFi strategies and real-world-asset (RWA) use cases, and as a reliable unit of account for value transfer within the network.

“Liquidity is the difference between ‘available’ and ‘usable,’” said Stig Kjos-Mathisen of NBX. “By deploying USDM together, publicly and intentionally, we’re making Cardano DeFi more efficient: better borrowing conditions, deeper markets, and more real activity that developers and users can build around.”

As part of the Coalition’s launch, members are deploying USDM into Fluid lending markets to strengthen liquidity conditions across Cardano DeFi. By increasing the available stablecoin depth on Fluid, including participation connected to newly launched markets, this initiative is intended to improve borrowing dynamics for users, support healthier utilization, and make USDM more leverageable as productive capital inside DeFi strategies.

To drive real usage and measurable on-chain activity, Fluid will also offer rewards for users who borrow through the protocol during the initiative. The Coalition will pair these incentives with clear, plain-English communications so users understand how the rewards work and what qualifies, with the broader goal of encouraging sustained participation rather than short-lived spikes.

Alongside liquidity deployment, the Coalition will coordinate an education and activation campaign that helps users follow simple, repeatable Cardano DeFi workflows, starting with straightforward paths like minting USDM and putting it to work on Fluid. Messaging will also highlight practical strategies that connect USDM to broader on-chain activity, including real-world-asset themed flows, to reinforce USDM’s role as a reliable base layer for liquidity and value transfer across the ecosystem.

Learn More For campaign details, participation guides, and updates: USDMDeFi.com

To participate in the USDM DeFi program launch on FluidTokens: https://app.fluidtokens.com/ada/markets

About the USDM DeFi Coalition The USDM DeFi Coalition is a coordinated initiative by ecosystem stakeholders to expand USDM liquidity and utility across Cardano DeFi, improve borrowing conditions for end users, and support sustainable, measurable on-chain activity through strategic liquidity provisioning and aligned growth programs.

About Plomin Legacy Fund (PLF) Plomin Legacy Fund (PLF) is a mission-oriented investment and grant-style entity dedicated to reinvesting into builders and projects across the Cardano community, honoring the legacy of Matthew Plomin through targeted ecosystem support.

About Norwegian Block Exchange (NBX) Norwegian Block Exchange (NBX) is a digital asset platform focused on bridging traditional financial access and blockchain-based markets, supporting practical on-ramps and real-world participation in digital assets.

About Fluid Lending & Borrowing Protocol Fluid is a lending and borrowing protocol on Cardano designed to enable efficient collateralized borrowing and liquidity supply markets that power a broad range of DeFi strategies.

About Wave Financial Wave Financial is a digital asset investment and advisory firm supporting responsible participation and infrastructure development across the blockchain and digital asset ecosystem.

Contact person: Stig Kjos-Mathisen, CEO Email: stig.aleksander.kjos-mathisen@nbx.com, Phone: +47 932 87 572

Plomin Legacy Fund Jillian Plomin media@w3i.global +1 (765) 404-5994